Calculate 500+ Marketing Metrics Instantly

Get real-time insights for all your social media channels with easy-to-use calculators and benchmarks.

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Popular Marketing Metrics

Choose from over 500 metrics across 6 major categories

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Calculate your key marketing metrics in seconds

Customer Acquisition Cost (CAC)

Cost to acquire a new customer

Return on Investment (ROI)

Return on marketing investment

Cost Per Click (CPC)

Average cost per ad click

Click-Through Rate (CTR)

Percentage of impressions that get clicks

Conversion Rate

Percentage of visitors who convert

Cost Per Mille (CPM)

Cost per thousand impressions

Return on Ad Spend (ROAS)

Revenue generated per dollar spent

Engagement Rate

Interaction rate with your content

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire a new customer.

$
Your Customer Acquisition Cost:
$100.00
Industry Benchmark:
$200-$300
Typical CAC for SaaS companies
Calculate your CAC to see how it compares to industry benchmarks.
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All Social Media Channels

Metrics for every platform in one place

Latest Articles & Resources

Expert insights on marketing metrics and data analytics

Blog post about CAC
Acquisition May 2, 2024

5 Ways to Reduce Customer Acquisition Cost in 2024

Learn proven strategies to optimize your marketing spend and reduce CAC across channels.

Read More
Blog post about ROI
Analysis April 28, 2024

The Complete Guide to Marketing ROI Calculation

Master the art of measuring marketing return on investment across different campaign types.

Read More
Blog post about social media
Social Media April 19, 2024

Social Media Metrics That Actually Matter in 2024

Beyond vanity metrics: focusing on engagement, conversion, and revenue attribution.

Read More

Find Solutions for Your Marketing Campaigns

Search for relevant metrics based on your campaign challenges

Track All Your Key Metrics in One Dashboard

Visualize your marketing performance with real-time updates and actionable insights

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Measuring Ad Effectiveness

Struggling to determine if your ads are performing well?

Recommended Metrics:

  • CTR - Click-Through Rate to measure engagement
  • CPC - Cost Per Click to evaluate efficiency
  • ROAS - Return On Ad Spend to measure profitability
Calculate Now

Expensive Customer Acquisition

Are you spending too much to acquire new customers?

Recommended Metrics:

  • CAC - Customer Acquisition Cost to track spend
  • CPM - Cost Per Mille to optimize impressions
  • Conversion Rate - To improve funnel efficiency
Calculate Now

Proving Marketing ROI

Need to justify marketing spend to stakeholders?

Recommended Metrics:

  • ROI - Return on Investment for overall performance
  • ROAS - Return On Ad Spend for campaign analysis
  • CAC:LTV Ratio - For long-term profitability analysis
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Low Social Media Engagement

Is your content failing to capture audience attention?

Recommended Metrics:

  • Engagement Rate - To measure audience interaction
  • CTR - Click-Through Rate on your social posts
  • Conversion Rate - From social traffic to action
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